Does vision still play a key role for organizations in today’s ever-changing world? That the basis of my conversation with best-selling author and former executive Jesse Lyn Stoner in this episode of my leadership podcast show, “Leadership Biz Cafe”.
Jesse Lyn Stoner is a business consultant, former executive, and bestselling author. For over 30 years, she has worked with leaders in hundreds of organizations including Honda, Pfizer, Marriott, Edelman Public Relations, Yale University, and SAP.
In this episode, we discuss some of the ideas she shares about vision in the international bestseller she co-authored with Ken Blanchard, “Full Steam Ahead: Unleash the Power of Vision In Your Work and Your Life”.
Over the course of our conversation, Jesse and I discuss:
- Why creating a vision remains a critical tool for organizations to navigate the growing competitive market.
- The key elements necessary for creating an effective vision statement.
- Why organizations need to not only establish, but rank in importance, the values that define their internal culture.
- Why leaders need to present their vision in terms of what their employees will gain as opposed to focusing on what they have to give up from implementing this plan.
- How leaders should go about creating a vision to encourage their employees to embrace it and make it their own.
- What leaders can do to ensure their vision remains relevant in the face of continual change and increasing global competitiveness.
The insights Jesse shared during our conversation illustrate that vision is more relevant than ever and the fact that we continued our discussion about vision long after we finished taping this episode was a clear indication to both of us that this is a topic that deserves another look.
Also, as I mentioned at the end of the show, I’d love to hear what you think about this episode, as well as what other topics you’d be interested in hearing more about in upcoming episodes of my show. You can share your thoughts/ideas by leaving a comment below or by filling out the contact form on my website.
Click on the player below to listen to the podcast:
[Running time: 23 minutes]
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