After months of speculation, the wait has come to an end.  On June 1st, the largest North American car manufacturer, General Motors, filed for Chapter 11 bankruptcy protection.  The move comes as little surprise as the writing has been on the wall for some time.  The question now, though, is what the future holds for the restructured, and to be anticipated rebranded “New GM”, car manufacturer.  Some clues on that can be gleaned from what measures they choose to undertake during their restructuring process.

Obviously, one major step that the “New GM” will need to take is to pull itself off the radar.  I know this might sound counter-intuitive when they have so much inventory left to move.  However, what GM needs to do now is take the time to redefine itself, both in terms of its product as well as how the company views itself if they are to once again draw consumers to their products.  Besides, if they had difficulties selling their cars before, I can’t imagine any amount of advertising is going to sway consumers to purchase a car from a company under bankruptcy protection while economic uncertainties still loom.

The reality for GM is that their current restructuring is not merely a setback that Click here to continue reading »”The Fall of GM – Have the Lessons Been Learned?”