Are You Building A Business Or A Job?

The following is a guest post by John Warrillow. John writes a regular business column for several publications, including Inc Magazine, The Globe and Mail, and BNET. John is also the author of the book “Built to Sell: Creating A Business That Can Thrive Without You”, which is set to go through it’s second printing this week. Included in this 2nd edition of his book is a new section that provides examples and his own personal experiences with the various steps described in his book on how you can build a business you can sell (you can read my review of the first edition of John’s book here).
Following the release of my book “Built to Sell” last year, I’ve had the opportunity to talk with several business owners about their companies and the challenges they face as their business grows and evolves.
As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.
Q: These days, there’s a lot of talk about the importance of customer service and doing whatever it takes to make them happy. How do I balance this against not spreading my company resources too thin?
A: I’m a big believer in leading your customers, not following them. If Steve Jobs had listened to his customers, he would have never developed the iPod. Nobody would have told Jobs in a focus group that they want a thousand songs in their pocket because it’s impossible for most people to imagine something that doesn’t exist, if not knowing what your company is capable of creating.
That’s why I think companies need to focus on Click here to continue reading »”Are You Building A Business Or A Job?”


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