Do You Dare Your Employees To Dream?

I’ve written a number of times about the importance empathy, passion, and fostering a sense of shared purpose plays in our ability to succeed through our collective efforts, ideas that are normally considered too touchy-feely or soft to be of any practical benefit in the business world. Then again, in light of the rising tide of employee disengagement, the ability to empathize and communicate a shared sense of purpose is becoming ever more critical to an organization’s long-term health and viability.
But what about dreams? Could our dreams also help to push the boundaries of what’s known and familiar in order to ensure our collective success and growth? It’s an thought that came to mind after talking with my friend Whitney Johnson about her new book “Dare, Dream, Do”.
In most cases, any thoughts or discussions about the role dreams play in today’s business world tend to focus more on innovation and creativity; of how dreams of making a better product/service or learning to see the world differently has lead to so many of the breakthrough innovations that have changed and shaped the world we live in today.
Outside of inventing the next big thing, most of us tend to relegate dreaming as a skill needed only by the creative types, while the rest of us focus more on viewing the world through a pragmatic and practical lens.
But I would submit that our collective ability to dream shouldn’t be viewed as Click here to continue reading »”Do You Dare Your Employees To Dream?”




















