Tanveer Naseer

Leadership Coach, Speaker, and Writer

Forget Passion – What Employees Need Is Purpose-Led Work

Discover why it takes more than passion to inspire the very best in our employees and how the key is providing purpose-led work.

These days, it seems like the world is facing scarcity in a wide range of areas – from something as basic as access to food and clean water, to something more personal as a lack of time to get through our various daily tasks.

But if there’s one area where there’s no concerns about scarcity these days it’s passion. Whether it’s discussions about politics, social issues, or even the latest movies or TV shows, there’s no doubt that there’s a lot of passion – and debate – to be found in these conversations.

While these forms of passion can become problematic at times, in general, we tend to view people being passionate about something to be a good thing. And no doubt this is why there persists this misguided notion that the key to success is to ‘figure out what you’re passionate about and build a life doing that’.

Don’t get me wrong – passion is a great motivator. But the catch is that its ability to motivate us only works over the short term. When it comes to running the long game, passion sadly comes up short.

That’s why many leaders run into trouble when they try to improve employee morale by encouraging employees to be passionate about their work. While we might gain an uptick in productivity, the truth is that passion alone is not enough to keep that internal drive going over the long run.

What we’re missing is the other half of the equation – that while passion might get our employees energized and excited about what we can create through our collective efforts, what we need to keep our employees invested in our organizational vision is creating purpose-led work.

Thankfully, a majority of leaders are beginning to understand this as a recent survey done by EY Beacon and Harvard Business Review Analytic Services found that more than 80% of executives said purpose-led work leads to greater levels of employee satisfaction and customer loyalty, not to mention improving an organization’s ability to transform.

That’s why it’s important to recognize that passion without purpose is a lost opportunity for us to do something that’s meaningful and enduring [Twitter logoShare on Twitter].

Granted, when we start talking about creating purpose-led work, this can lead to some hesitation on the part of leaders and their organizations because of the misplaced notion that purposeful work has to be glamorous or exciting.

The truth, however, is that Click here to continue reading »”Forget Passion – What Employees Need Is Purpose-Led Work”