Tanveer Naseer

Leadership Coach, Speaker, and Writer

Leadership Biz Cafe Podcast #3 – Jesse Lyn Stoner On The Importance Of Vision

Does vision still play a key role for organizations in today’s ever-changing world?  That the basis of my conversation with best-selling author and former executive Jesse Lyn Stoner in this episode of my leadership podcast show, “Leadership Biz Cafe”.

Jesse Lyn Stoner is a business consultant, former executive, and bestselling author. For over 30 years, she has worked with leaders in hundreds of organizations including Honda, Pfizer, Marriott, Edelman Public Relations, Yale University, and SAP.

In this episode, we discuss some of the ideas she shares about vision in the international bestseller she co-authored with Ken Blanchard, “Full Steam Ahead: Unleash the Power of Vision In Your Work and Your Life”.

Over the course of our conversation, Jesse and I discuss:

  • Why creating a vision remains a critical tool for organizations to navigate the growing competitive market.
  • The key elements necessary for creating an effective vision statement.
  • Why organizations need to not only establish, but rank in importance, the values that define their internal culture.
  • Why leaders need to present their vision in terms of what their employees will gain as opposed to focusing on what they have to give up from implementing this plan.
  • How leaders should go about creating a vision to encourage their employees to embrace it and make it their own.
  • What leaders can do to ensure their vision remains relevant in the face of continual change and increasing global competitiveness.

The insights Jesse shared during our conversation illustrate that vision is more relevant than ever and the fact that we continued our discussion about vision long after we finished taping this episode was a clear indication to both of us that this is a topic that deserves another look.

Also, as I mentioned at the end of the show, I’d love to hear what you think about this episode, as well as what other topics you’d be interested in hearing more about in upcoming episodes of my show. You can share your thoughts/ideas by leaving a comment below or by filling out the contact form on my website.

Click on the player below to listen to the podcast:

[Running time: 23 minutes]

This episode, along with other episodes of this show, are also available on iTunes (please rate this show on iTunes if you listen/download the episode).

Noteworthy links:

  • Buy Jesse Lyn Stoner’s book “Full Steam Ahead: Unleash the Power of Vision In Your Work and Your Life” on Amazon.com (or Amazon.ca for Canadian readers).
  • Check out her blog at SeapointCenter.com to read more of her insights on leadership and vision.


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3 Valuable Insights Leaders Can Learn From Neuroscience


The following is a guest piece by Jesse Newton and Josh Davis.

If you’re trying to instill organizational change in your company, then you face not just a logistical shift, but a cultural challenge as well. Employees will have to think differently, see people differently, and act in new ways. Employees also need to continually reinforce the right habits in one another so that the customer experience is on their minds everywhere.

One method that can help is known as pride building. This is a cultural intervention in which leaders seek out a few employees who are already known to be master motivators, adept at inspiring strategic awareness among their colleagues. These master motivators are invited to recommend specific measures that enable better ways of working.

Pride builders in a wide variety of companies and industries tend to recommend three specific measures time and time again: (1) giving more autonomy to frontline workers, (2) clearly explaining to staff members the significance and Click here to continue reading »”3 Valuable Insights Leaders Can Learn From Neuroscience”